“BEST TIME FOR WENDY'S” (Wendy’s
Ad - 1994)
The ‘90s was an exciting time for many people. A lot
of fresh ideas and inventions were introduced. This commercial showcased those
things such as the personal computer, which brought one of the major changes on
our culture during that time. It was aimed to make people excited in trying new
things, hence the lyrics of the song, “The best time for a change”.
The catchy lyrics and tune, coupled with a great
vocal performance by Ms. Regine Velasquez, made this advertisement so popular
that the song stuck in people’s mind. Majority of the advertisements launched
then made use of celebrity endorsers for high recall and it has been proven to
be an effective marketing strategy used by companies to endorse their products
up to the present time.
I think this advertisement of Wendy’s is one of the
best commercials that have been launched not only because of its star
attraction and upbeat song jingle but the overall concept was thought out well
and executed in classy style. The video shots were paced out right so it
doesn’t come out dragging and boring but makes one dance to the tune. The shots
of the Wendy’s products persuade the viewers to crave for it, offering a new
choice or change to the public. For me, this advertisement served as the
pioneer for others in the future. As a whole, the Wendy’s commercial left its
mark on the minds of the consumers making it one of the Philippines’ classic
ads of all time.
Credits:
https://www.youtube.com/watch?v=VtfOgOd4CIE
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