by Unknown 1:27 PM 0 comments

“KUYA” (McDonalds Ad - 2013)

As with the other McDonalds advertisements, this commercial ad was consistent with the series of themes that McDonalds Philippines wants to put across: family relationships and traditions, friendships and moral values. In the ad entitled “KUYA”, the main actors depicted brotherly care and affection for each other by showing the simple joy of having breakfast together. The younger brother is always considerate of Kuya’s wants and needs. The love and bonding of the members of a typical Filipino family is worth emulating and that is the message that this advertisement emphasized. That despite our busy schedules, we should take time to spend quality time with the people we love especially those who need most of our care and attention.

The McDonalds advertisement is about good family values and it succeeded in putting across that message without getting too emotional about it. Again, the ad was done simply with no other frills except the exchange of dialogues between the two brothers but surely, watching it will put a smile on our faces.  Like always, I love how McDonalds make relatable advertisements. This particular ad focuses on the emotional message rather than using flashy visuals. Even now, this commercial remains as one of the best advertisements of McDonalds as they were able to fully utilize the elements of “Multimedia”.




Credits:

https://www.youtube.com/watch?v=6M6nSUVqo4c