by Unknown 9:39 AM 0 comments

ASSIGNMENT # 3

Mcdonald's Cheeseburger: "BURGER! BURGER! CAMPAIGN"

This advertisement was released by McDonald’s Philippines on April 2008. It featured a catchy tagline: “Pa-Cheeseburger Ka Naman” or “This Calls For A Cheeseburger”, aimed to promote one of their products: the cheeseburger. The objective of the advertisement is to celebrate even the most simple of events with a McDonald’s cheeseburger. From a change of hairdo, speaking in English or by just having a tucked shirt calls for a celebration and “Burger! Burger!” chants. The advertisement was a big hit, most especially to the youth, who would often coax their friends and family to buy McDonald’s cheeseburgers.

The advertisement was effective in garnering attention and interest from the general public. The use of appealing colors like red and yellow, accompanied by pictures and a catchy slogan, made it stand out. By using the “bandwagon” technique, McDonald’s was able to start a trend with one of their products, resulting with the increase of their sales and has since became one of McDonald’s most successful advertisements.